A House Before A Store

INNÈ is not opening with a full grid and a discount code. The first chapter is a defined run of pieces, released to a list, in order of registration.

This is partly discipline and partly arithmetic. The construction standard we set does not scale to unlimited inventory in the first season, and we would rather run out than compromise a seam.

Private Access is the mechanism: a name, a city, and a note about what you actually intend to wear. Members see the lookbook first, are offered the atelier pieces first, and are the only route into the travel and experience programme.

The store will come. The house comes first.